The first, and most important reason you should care about mobile commerce is simply the fact that more and more people now own smartphones and tablets and connect to the Internet using these devices.
Considering the number of smartphone users across the globe, it is quite understood why mcommerce is becoming a new trend in the market. However, there are still ecommerce retailers who have not gone mobile, serving unoptimized and unresponsive online ecommerce stores to the customers who are spending the majority of their time shopping on their smartphones. The result? They are leaving back many potential customers and their revenue on the desk! When it comes to selling online, you must learn all the important aspects to tap the right market in the right way at the right time. Too cliché, right? Well, let us spend some of our time in getting some valuable insights into mcommerce. In this blog, we will be discussing mcommerce and its importance in the ecommerce business.
Why Mobile-commerce is Important for Business
The main aim of mcommerce is to ensure providing a convenient shopping experience to the customers using smaller screens seen on mobile devices. The major factors leading to the success of selling online today is to provide a mobile-friendly experience to the customers with a responsive store design to provide a user-friendly experience to the online consumers. The ecommerce retailers are gradually moving towards integrating mcommerce with their services by creating mobile applications catering to the current requirements in the retail industry. In a nutshell, mcommerce can be used as a medium to boost the overall revenue of the online selling business.
Mcommerce is one of the major sources of that accelerates the growth of a business in this mobile world. Ecommerce businesses, whether small-scale or large-scale, find mobile applications as a useful tool to market their business to a wider set of audience. The online selling market is growing leaps and bounds today. In order to survive and succeed in this digital world, online sellers are inclining towards providing more convenience to their customers to develop loyalty and ensure sales. The best way to achieve this is by creating an ecommerce space, making it accessible to the majority of the population, and let anyone purchase the products easily, irrespective of the device they use to shop online.
Technological advances and innovation are the most important factors when selling online. Every online selling business is focusing on providing a one-step better experience to the customers than the rest in the market in order to dominate the ecommerce market. The traditional approach of competing with the rest, especially the ecommerce giants, has been changed now to using innovative and unique ideas for unconventional customer experience. Every brand is running the rat race of improvising their services, eventually enhancing the user experience. Many major brands have now started enhancing user experiences and consider it as a major marketing strategy to acquire newer customers. Some of the widely used latest innovative technology includes AI, chatbots, and various single-click options. Artificial Intelligence or AI as well as chatbots are two of the latest technological integrations in mcommerce for enhancing the shopping experience of the customers. Chatbots and AI voice assistants are integrated with various shopping apps as well as smartphones to ease the process of shopping from mobile phones. It has helped to eliminate some of the time-consuming steps of online shopping such as manually typing the product name, searching the products, making payments, and entering the address details. This increased the population willing to purchase using mcommerce.
With above 1 billion people using smartphones to access the internet every day, mobile applications and mcommerce continue to grow. Moreover, mobile shopping is a trend unlike any other which has taken up 1/3rd of the ecommerce industry, already. Name it anything, ecommerce apps, shopping apps, or retail apps; they are growing exponentially and are therefore quite important in the ecommerce business.
The traditional model of online shopping like desktops and laptops is getting replaced by mobile shopping. We have moved on with m-commerce and every e-commerce business has started making their venture mobile-friendly. Also, the tactics like ranking high on Google searches with help of Magento SEO company have become more mobile-centric. Only those who get on with the flow of m-commerce today are going to avail themselves of the benefits of m-commerce trends in the e-commerce business. "@context": " ","@type": "BlogPosting","mainEntityOfPage": "@type": "WebPage","@id": " -of-mobile-commerce-in-ecommerce-growth/", "headline": "Importance of Mobile Commerce in eCommerce Growth", "description": "M-commerce can be said to be the by-product of using mobile and internet, which ultimately results in online shopping via mobile. M-commerce can be one of the most popular and effective methods to enhance the customer base and overall revenue.", "image": " -content/uploads/2017/11/img-1.png","author": "@type": "Person","name": "Nitin D","url": " ","publisher": "@type": "Organization","name": "Icecube Digital", "logo": "@type": "ImageObject", "url": " -content/uploads/2021/08/IceCubeLogo.png" ,"datePublished": "2017-11-28", "dateModified": "2019-07-19"
Another key element among the advantages of mCommerce for businesses across different industries is that it allows for targeted timing. Mobile commerce applications help brands to reach their customers with the right message at the right time.
The sophistication of mobile analytics will depend on your business strategy and the resources you can allocate to mobile app development. Adding such analytics features opens the door to increasing sales by reaching your customers proactively with personalized offers.
Companies are fighting for the attention of customers. The increased competition means that delivering unique and personalized customer experience is more important than ever. The increasing importance of experiences is one of the most important trends in mobile app development.
Just like any other technology, mobile commerce comes with its fair share of challenges. Here are the most important of them together with strategies you can use to mitigate these risks and gain a competitive edge thanks to the advantages of m-commerce applications.
Mobile commerce, known as m-commerce, is the process of buying goods or services online through a wireless mobile device such as a smartphone or tablet. M-commerce has quickly revolutionised the ecommerce market to the point where any business not investing in it is falling behind the curve.
Signal-boosters.co.uk have shown that 62% of smartphone users have made a purchase online using their devices within the last 6 months. The number of retailers buying through mobile devices is continually rising, so businesses must be ready to accommodate these newer habits to maximise profits and reach as many customers as possible.
M-commerce functions such as mobile re-targeting also help in this regard, allowing retailers to target adverts at customers visiting their website. There are several tools available in m-commerce that allow business to continue to attract new customers, so businesses should be taking full advantage of these to increase sales and leads.
M-commerce platforms such as mobile applications provide businesses with insightful analytics that let them better target their customers and increase sales. Data such as name, sex, location, email, buying history can be easily gathered with user-analytics integrated into the mobile software, although to what degree depends on your budget and the overall quality of the application.
Location tracking. Many e-commerce apps make use of location tracking capabilities to pitch users opportunities based on their location. However, the location tracking capability of e-commerce is limited when it is used with a nonmobile device. For example, the location of an e-commerce shopper is tracked with their IP address. While the IP address provides a broad region of the user's location, it is not capable of identifying the exact location, which might affect the targeted advertising strategies of a business. M-commerce apps, on the other hand, can track locations using Wi-Fi and GPS-based technologies that enable location-specific content and personalized recommendations. For instance, a provider can send push notifications offering personalized discounts that target certain customers as they walk past a specific store in a mall.
Reachability and convenience. M-commerce makes it easier to reach a target audience. With mobile apps, businesses can reach more people and make their buying experience easier and faster.
Mobile commerce is evolving and starting to reach a wider audience. According to Insider Intelligence, 6.9% of retail transactions will take place through a mobile device in 2022 and m-commerce will account for 10.4% of all retail sales by 2025. Many businesses are adopting mobile commerce to avoid falling behind the competitors.
Mobile SEO. With the growing number of smartphone users accessing the internet, mobile responsive websites have become a necessity. Websites that are not mobile-friendly or do not provide a good user experience risk user abandonment, which in turn increases the bounce rate of their websites. Websites with higher bounce rates rank lower in SEO and Google searches. Therefore, building mobile websites that are adaptive to handheld devices is an important goal for all businesses.
Mobile commerce has become the next generation of e-commerce causing many companies to jump on the bandwagon and offer their customers a way to make their purchases while on the go. The mobile apps have exploded over the last decade or so making it much easier for businesses to reach their audience and effectively engage them. 2ff7e9595c
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